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I wrote Hooked along with Ryan Hoover (founder of Product Hunt) to help companies build better products. It's been wonderful seeing how companies have benefited

by nireyal 12y ago

I wrote Hooked along with Ryan Hoover (founder of Product Hunt) to help companies build better products. It's been wonderful seeing how companies have benefited from using the Hook model to create healthy habits. The book was just named one of the best business books of 2014 by Goodreads: https://www.goodreads.com/choiceawards/best-business-books-2014 https://www.goodreads.com/choiceawards/best-business-books-2... There's a video of a talk I gave at The Next Web conference on the book here: http://www.hookmodel.com/#book http://www.hookmodel.com/#book Happy to hang out and take any questions until about 11 am PT.

kjemperud 12y ago
what is the biggest change you see in people's mindsets after reading hooked or attending one of your workshops? By people I mean founders or other product people
- nireyal 12y ago
  One of my favorite things to see after a workshop or hear someone tell me after they've read the book is that now they understand what's missing in their product. Finally, they know what to do next! At my last company, we constantly struggled with the question "what should we build? What features matter?" With Hooked, I wanted to make a guide book to help product makers prioritize based on the psychological principles of what drives user engagement.
atroyn 12y ago
Hi Nir, since I read the first self-published version I've been seeing applications of the 'Hooked' pattern everywhere - from Meetup groups to college dating to rideshare apps. Did you see this as a universal pattern, or did you develop it from a specific case and then find that it applied very broadly?
- nireyal 12y ago
  I started out looking for what made technology habit-forming but then the more I dove into the research and the model I started seeing it in all sort of products and experiences.
- priteshjain 12y ago
  True for me too. now that whatever task I do or See around I see this 'Hooked' pattern everywhere. Not just tech apps but in real life or non tech products, online offline market.

by nireyal 12y ago

kjemperud 12y ago

what is the biggest change you see in people's mindsets after reading hooked or attending one of your workshops? By people I mean founders or other product people

nireyal 12y ago
One of my favorite things to see after a workshop or hear someone tell me after they've read the book is that now they understand what's missing in their product. Finally, they know what to do next! At my last company, we constantly struggled with the question "what should we build? What features matter?" With Hooked, I wanted to make a guide book to help product makers prioritize based on the psychological principles of what drives user engagement.

atroyn 12y ago

Hi Nir, since I read the first self-published version I've been seeing applications of the 'Hooked' pattern everywhere - from Meetup groups to college dating to rideshare apps. Did you see this as a universal pattern, or did you develop it from a specific case and then find that it applied very broadly?

nireyal 12y ago
I started out looking for what made technology habit-forming but then the more I dove into the research and the model I started seeing it in all sort of products and experiences.
priteshjain 12y ago
True for me too. now that whatever task I do or See around I see this 'Hooked' pattern everywhere. Not just tech apps but in real life or non tech products, online offline market.