> On a more down-to-earth level, there is now a solid web metadata standard in place in JSON-LD. The big search engines index it and presumably use it to give b

> On a more down-to-earth level, there is now a solid web metadata standard in place in JSON-LD. The big search engines index it and presumably use it to give better results. Any startup can add value to published data by adding links - in a significant extension to the "API economy". One pragmatic question is whether schema.org/JSON-LD is of benefit to anyone other than Google at the moment? I like the idea but with their dominance it feels like I am doing work to add value to their business, not mine.