This could be a prototype project where three or four routes in one or two cities will be enhanced with bluetooth, a dozen of test subjects will try it on a ref

This could be a prototype project where three or four routes in one or two cities will be enhanced with bluetooth, a dozen of test subjects will try it on a refular basis, a few articles in the news will appear praising this visionnary concept and two months later everybody forgets about it. Or it could be a proof of concept of a much wider plan, and from the results we would see the start of a massive undertaking involving huge swaths of cities clearing budget to put a bluetooth beacon on every street corner, public transport infrastructure is massively updated to have up to date realtime data accessible from the mobile apps In a usable format, shop owner and public facilities join the movement to enhanced their places for discoverability. If this was an IBM project partenaring a metropolitan city council, I would be expecting the later. It's a Microsoft story centering on the technological aspect of it, I guess it's the former.