I would encourage people to 1) collect data and submit written complaints to regulators like the FTC if they believe they've identified unfair or deceptive bus

I would encourage people to 1) collect data and submit written complaints to regulators like the FTC if they believe they've identified unfair or deceptive business practices 2) boycott companies that engage in these practices, and ask your friends to do the same 3) consider technical mitigations like the de-identifying properties that using the Tor Browser Bundle offers