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When it is done server side, any tracking cookie work has to be done ahead of time. So you have a single trip from the browser to get the ad, and maybe a second
by cbsmith 12y ago
When it is done server side, any tracking cookie work has to be done ahead of time. So you have a single trip from the browser to get the ad, and maybe a second trip to confirm it was successfully shown. That's it.
- sanderjd 12y agoAh, but that won't work for the requests to third-party services that are for the purpose of telling those services "the user identified by the cookie in this request just visited this site" rather than actually showing ads, will it?
- cbsmith 12y agoAbsolutely it will (if that's what they want it to do). As I said, you've already done the cookie join, so you know what the magic userid is that the third party has in their system for that user.