If I'm on the fence about whether a webapp/product is right for me, and I look for a demo button, and I find a demo button, and it says "Start Verbing" (for app

If I'm on the fence about whether a webapp/product is right for me, and I look for a demo button, and I find a demo button, and it says "Start Verbing" (for appropriate value of "Verb"), and I click that button, and I get a signup page ... ... then I know I'm going to hate this company, because they're more concerned with their conversions than on providing user value, and I close the browser tab. If your button is going to a Sign Up page, then you should label it Sign Up. However, I think gk1 does some of his examples a grave disservice, especially Gliffy's "Start Drawing" button. This is not a disguised SignUp button, because when I click that button, I can actually start drawing, and I am not called upon to sign up! So, good job gliffy, way to show me the user value. If you make me sign up one instant earlier than is necessary in order for your product or business model to work, then I know you're a spammer.