Improvely: https://www.improvely.com https://www.improvely.com Conversion tracking and click fraud monitoring for online ads. I've been working on it for about

Improvely: https://www.improvely.com https://www.improvely.com Conversion tracking and click fraud monitoring for online ads. I've been working on it for about two years. Over the past few weeks I gave it an API, which was a major milestone feature on my long-term TODO list. Adding an API opens up a new market segment for me, since many SaaS customers weren't able to track customer lifetime value well without one. I also set up 'real' load balancing for the first time. Round robin DNS, HAProxy on all the frontend boxes, and a new sharding & replication setup for the databases.