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If this is PR, it will be lost with the masses (for whom PR is meant for). This feature neither falls into the hacking nor PR camp. Easter egg, maybe. Useless f
by brianobush 17y ago
If this is PR, it will be lost with the masses (for whom PR is meant for). This feature neither falls into the hacking nor PR camp. Easter egg, maybe. Useless feature, definitely.
- ugh 17y agoPR is, first and formost, directed at journalists or anyone who can reach a wider public. And on that front it succeded. Massivly. Look here: http://news.google.de/news/more?cf=all&ned=us&cf=all&ncl=dbuIfkkvjwgP4EMi21B1hOxAhjbkM http://news.google.de/news/more?cf=all&ned=us&cf=all... And that doesn't include all the blogs that picked it up. Getting this much publicity with a non-feature (complete with a caricature of a press release) is impressive. Just one example: this is the first time tuaw.com writes about the iPhone version of Pcalc. It could have written about the app when it was released or when new versions came out. It did not. And it's not as though the developer didn't try: http://www.dragthing.com/blog/?p=172 http://www.dragthing.com/blog/?p=172 If you can't take the direct route, take the indirect one. And know what journalists value. Not the one-millionth calculator but childish easter eggs. Mission accomplished.