The marketing was probably put out in response to the Microsoft Band. I've been looking to replace my Jawbone band for quite a bit of time now, but I was waitin

The marketing was probably put out in response to the Microsoft Band. I've been looking to replace my Jawbone band for quite a bit of time now, but I was waiting to see what Jawbone would release. If they didn't release any news, I would have definitely jumped on to the Microsoft Band. Not announcing a date also works to their benefit since news outlets will put out another PSA when they announce the date.