Hypothesis: Purposefulness is limited by upstream = it can only decrease as you go deeper in a hierarchy. A.k.a. you can't build a (non-faked) purposeful compan

Hypothesis: Purposefulness is limited by upstream = it can only decrease as you go deeper in a hierarchy. A.k.a. you can't build a (non-faked) purposeful company in a bullshit field. Think for example a would-love-to-feel-purposeful software development company supplying to some redundant government agency or corporate branch. In such a purpose-less field, you can only create a fake sense of purpose, and that only works as long as you find short-sighted people that don't realize that what they are living for is fake. Lot of 'creative' ad agencies do that, wasting best years of great 20-30 year olds to create award-winning animated microsites for cereals. What happens next is that these guys & girls drink away their unrealized frustration on countless parties (the work-hard-party-hard falacy), before realizing that things won't get better, and finally trying to find a purposeful place. Also, Zappos. Problem: The more you understand what's going on, the harder is to find a place that you would find purposeful. You become more and more unemployable by a majority of companies and are left with a choice of devoting your life to non-profit stuff (the important/non-urgent quadrant) while scraping by, or compromising your beliefs in some job-for-cash. Or trying to be that one lucky guy who built a lifestyle business that doesn't lie in bullshitting others.