I've always been a fan of Jawbone for it's design centric approach. Their UP and UP24 are both eye catchening and intriguing. But I'm afraid their new UP3 is a

I've always been a fan of Jawbone for it's design centric approach. Their UP and UP24 are both eye catchening and intriguing. But I'm afraid their new UP3 is a bit dissapointing, not to mention the price tag. Perhaps they rushed development to catch up with other players entering the market? Am I the only one here? It's pretty terrible. Also, the puffery: The most advanced activity tracker known to man, UP3™ is packed with state-of-the-art sensors that give you the full picture of your health. Someone in the marketing department should go back to the basics, we are now much more educated consumers and we don't fall for these cute bold statements anymore. Plus let's face it, we'll soon be inbetween an Apple Watch or Moto 360, especially when these reach the $200-$250 price range in a couple of years. Thinking out loud here.