5 ms·
I love Paul Rand but I've never loved this logo and I don't think any amount of explanation of it could ever cause me to. And I like even less the way it caused
by glhaynes 12y ago
I love Paul Rand but I've never loved this logo and I don't think any amount of explanation of it could ever cause me to. And I like even less the way it caused them to write the company name ("NeXT"). Complicated, ugly, a distraction. Un-Jobsian.
Hell, even the name "Next" has always struck me as indulgent and the opposite of product-focused: it was more evocative of the question everyone was asking ("What's Steve Jobs going to do next?") than of great products.
- aleem 12y agoWhile I am no fan of this particular logo as a matter of personal preference, the "NeXT" character-casing is better than just "Next" or "next" since it creates identity. Identity creates recognition and unlike "Pepsi" which is a unique word, "Next" is a fairly common word and without some sort of identity it would go easily unnoticed in regular writing. On a related note, I always found that iPhone, iPad, iPod, i* is one of the best product naming schemes I have come across, not just because of the strong identity but also because of it's extensibility to new product lines.
- ams6110 12y agoInterestingly, the operating system name was written NEXTSTEP without the lower case "e"
- glhaynes 12y agoApparently it was at one time. According to this, "NextStep" and "OpenStep" were written a number of different ways. Strange times. http://www.objectfarm.org/Activities/Publications/TheMerger/OpenstepConfusion.html http://www.objectfarm.org/Activities/Publications/TheMerger/...
- mentos 12y agoCrazy to think Steve Jobs spent 12 years of his life at NeXT.