Paul Rand was different than many logo designers, in that he just presented a single solution, rather than letting the client pick from several. He worked out

Paul Rand was different than many logo designers, in that he just presented a single solution, rather than letting the client pick from several. He worked out what he thought was right, and that's what you were going to get. This is a pretty good book about Paul Rand, for the curious: http://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949/ http://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949/