in case anyone missed it, they have this already. see firefly: http://techcrunch.com/2014/06/18/amazons-fire-phone-introduces-firefly-a-feature-that-lets-you-

in case anyone missed it, they have this already. see firefly: http://techcrunch.com/2014/06/18/amazons-fire-phone-introduces-firefly-a-feature-that-lets-you-identify-and-buy-things-you-see-the-real-world/ http://techcrunch.com/2014/06/18/amazons-fire-phone-introduc... I believe this is the same tech in their latest version of the barcode reader in their iOS app too.