According to http://nfarina.com/post/101309491728/lets-talk-about-beacons http://nfarina.com/post/101309491728/lets-talk-about-beacons , all iBeacons do is broa

According to http://nfarina.com/post/101309491728/lets-talk-about-beacons http://nfarina.com/post/101309491728/lets-talk-about-beacons , all iBeacons do is broadcast over bluetooth a unique id, which your phone can read silently. From there, specific apps installed on your phone will register to specific ids to listen to, and then can send that information off to a third party if the phone is connected to the internet.