Exactly. I work in publishing and I often wondered why established authors don't just self publish. The answer: not all authors are Tim Ferris. They love having

Exactly. I work in publishing and I often wondered why established authors don't just self publish. The answer: not all authors are Tim Ferris. They love having a staff cater to them, market their books, and editorial help. They are not really entrepreneurs like Ferris. They don't want to do too much more than write or whatever else they do (many authors are celebrities in other fields and are busy doing that, like most chefs on the food network).