I have an S already and am also looking forward to the III. I am not worried about the brand loosing value by producing an everyday car and I do not know any ot

I have an S already and am also looking forward to the III. I am not worried about the brand loosing value by producing an everyday car and I do not know any other owners that are. I hope Tesla doesn't go for those cheap gimmicks and just continues to focus on engineering excellence. I do hope they can maintain their level of service as well. I think they will. The S is already a fairly reliable car and electric cars are fundamentally more reliable that their gas counterparts and by the time the III comes out Tesla will have improved their QA further.