Sure, but as a society we (should?) also try to discourage business models that significantly harm society without benefiting it in any comparable way. Hitmen p

Sure, but as a society we (should?) also try to discourage business models that significantly harm society without benefiting it in any comparable way. Hitmen provide a value to their customers in exchange for money, doesn't mean we need to allow it as a valid business model. Granted, that's a extreme example and with financial firms is often very hard to know which of their many business models provide a net benefit, a net neutral or a net harm to society. But the base premise of "well, companies should be allowed to act as unethically as the hell they wish" is not really a good or reasonable premise to accept.