Indeed. I think we need to be a bit more nuanced about what we ask for. Simple referrer information is very valuable to the Guardian (and others who sell ads),

Indeed. I think we need to be a bit more nuanced about what we ask for. Simple referrer information is very valuable to the Guardian (and others who sell ads), and is in most circumstances not a significant privacy leak. Cross-site tracking via third-party cookies, however, has significant privacy implications. I would like to see a user/advertiser understanding of "this far and no further". But unfortunately the debate is sufficiently polarised I can't see any change to the current situation, where the tech-savvy disable everything and the less experienced stick with their defaults, which effectively reduces it to an arms race between the big browser manufacturers and a handful of ad networks.