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I really doubt Tesla will deliver any mass market car and by that I mean a car starting under 40k. They already are over reliant on California subsidizing them
by Shivetya 12y ago
I really doubt Tesla will deliver any mass market car and by that I mean a car starting under 40k. They already are over reliant on California subsidizing them through pollution credits, effectively having other automakers keep them in business. However that will fall off quickly as the other companies sell sufficient cars to get out from under that law.
Selling niche cars to rich people isn't exactly a challenge. Many of the other big makers could sell the same car but don't need to as they have established track records. The difficulty of breaking into the market was being able to differentiate yourself enough from existing marquees and it took an all electric to do that.