When I know exactly what I want I hate shopping, but that's pretty rarely true for certain classes of things. When I buy books, videos, etc. I want to be surpri

When I know exactly what I want I hate shopping, but that's pretty rarely true for certain classes of things. When I buy books, videos, etc. I want to be surprised and be able to learn a bit more about it in place. But there is also the "I have it now" instead of "I have it whenever the delivery man can be assed to find my apartment and actually deliver it to me" factor even when I know what I want, and then it's just stores that make it hard for me to buy something that bother me. > How many brick and mortars have even an agregrate rating of their products listed right next to them? On this specific point, I have a phone. I don't need (or really want) the store to have this, I can have it any time I want to. When I'm surprised by something in a store, unless it's immediately obvious that it's something that I want and it doesn't suck, there's my phone to tell me if it's a sham. That said, I went out of my way to point out that I don't think it's better, just different. So yes, it is subjective.