3 ms·

[citation needed] I imagine that that issue is highly overrated for most companies.

• DannyBee 12y ago
  You really want me to start citing research papers which show that if you improve latency, even if users don't "notice" it, you gain users? "web latency research user conversion rate" on google will turn up a ton. Heck, back in 2004, ten years ago, you only got two seconds: http://cba.unl.edu/research/articles/548/download.pdf http://cba.unl.edu/research/articles/548/download.pdf Now 1 second http://www.australianscience.com.au/research/google/34439.pdf http://www.australianscience.com.au/research/google/34439.pd... Even that causes losses: http://www.tagman.com/mdp-blog/2012/03/just-one-second-delay-in-page-load-can-cause-7-loss-in-customer-conversions/ http://www.tagman.com/mdp-blog/2012/03/just-one-second-delay... Google sees significant effects at 200ms: http://googleresearch.blogspot.com/2009/06/speed-matters.html http://googleresearch.blogspot.com/2009/06/speed-matters.htm... blah blah blah. Feel free to find things that say the opposite, i've never seen a study that says "users will choose the slower service, if it's 'better', they just don't give a crap". And sure there is a diminishing return, but if your latency times are 1s or greater for a web based service, you are almost 100% guaranteed to be losing users/conversions/etc.
  • ChrisAntaki 12y ago
    From a psychological standpoint, a server that consistently responds quickly & doesn't break is easier to trust.