Let me tell you how -- From the top: government blessing, (biased) censorship From the bottom: much more native friendly domain name, thirst of pirated music,

Let me tell you how -- From the top: government blessing, (biased) censorship From the bottom: much more native friendly domain name, thirst of pirated music, nationalism, ignorance From the corporate itself: ferocious marketing and sales -- not everyone realizes that THE most effective way of doing business in China is to hire as many marketing and sales people as the number of the bullets Arnold Schwarzenegger shoots, and I can assure you that it'll be much more effective than his shooting/acting.