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There's no such thing as zero value branding, unless you messed up royally somehow. I agree that in this project it's not important, but marketing (i.e. docs,
by ulisesrmzroche 12y ago
There's no such thing as zero value branding, unless you messed up royally somehow.
I agree that in this project it's not important, but marketing (i.e. docs, logo, community, etc) is an integral part of every major open source project out there.
- rglullis 12y agoExcuse me while I put my marketer conspiracy hat and reply with "That's what they want you to think..." Of course software creators want to have some sort of differentiation between their products and the competitors, but - as a consumer - branding has zero value if the products are interchangeable. Just looking at Open Source web browsers: look at Chrome/Firefox. If the organizations (Google/Mozilla) behind the development were to start charging in exchange of the use of the brand, wouldn't people drop the branded product and switch to the brandless versions (Chromium/Icefox)?