One of the reason's it's dead are headline fails. Who's going to subscribe to a blog if the headline is bad or misrepresentative of the article? I'd rather pick

One of the reason's it's dead are headline fails. Who's going to subscribe to a blog if the headline is bad or misrepresentative of the article? I'd rather pickup an item on Twitter that's been pre-read by someone I've vetted, and who can prepare me for what to expect.