I especially love this part: > In September, the company slashed the Fire phone’s price from $199 to 99 cents, a steep discount Limp said yielded significantly

I especially love this part: > In September, the company slashed the Fire phone’s price from $199 to 99 cents, a steep discount Limp said yielded significantly better sales. Well, of course its going to yield significantly better "sales" when you sell your item for something approximating zero.