Just for complete transparency, 99c is the contract price, so you are still paying for the phone, it's just built in to a higher monthly service cost. The off-

Just for complete transparency, 99c is the contract price, so you are still paying for the phone, it's just built in to a higher monthly service cost. The off-contract price for the fire phone is currently $449 on Amazon's website. Compare that to the Moto G which is off-contract at less than half the price and still a very usable and featured phone.