When there's free publicity in giving old tech a new label, then of course companies are going to take advantage of that. Suppose you're a CEO and some intervie

When there's free publicity in giving old tech a new label, then of course companies are going to take advantage of that. Suppose you're a CEO and some interviewer asks you if you will move your software to the cloud, or interface with the cloud you pretty much have to advocate you have big plans for the cloud (even when it's nothing substantial) or you'll be put on the defensive. Since you can't persuade interviewers or the general public that cloud computing is meaningless for your business (if you already do SaS), it's a no win situation. That said, I do think that cloud computing is innovation, in the sense that you can no longer point to an individual server and say "my software runs on that machine". We're now in an environment where -nobody- knows where your software is, and yet it still works. Cloud computing is way overhyped and suitable for relatively few situations, but there is some innovation here.