Podcasting is more accessible, and the fact that it is far better than the mundane competition (traditional radio) means people are happy to jump to the alterna

Podcasting is more accessible, and the fact that it is far better than the mundane competition (traditional radio) means people are happy to jump to the alternative of choosing their own programming. Sure, the iPod made it easier, but beyond connected cars, which the article suggests, capable software and Wi-Fi (or 3G/4G) on every device means it costs almost no effort. When I first got into podcasting, I had to plug in my iPod to a computer every night to let iTunes handle the transfer, and sometimes even then it didn't work and I would be stuck the whole day without my programming. Now, you can just pick a podcast aggregator and download the latest five episodes of any podcast in a matter of minutes. The fact that it has become so easy is what drives people to switch from listening to their local talk shows to listening what they actually want to hear. I believe a parallel can be drawn to the threat felt by cable TV now that HBO is offering content to subscribers independent of their cable subscriptions.