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There is a tendency among new entrepreneurs that a startup should be based on a unique ´idea´ to be successful. There are tons of real world examples out there
by hakanderyal 12y ago
There is a tendency among new entrepreneurs that a startup should be based on a unique ´idea´ to be successful.
There are tons of real world examples out there that this is not the case.
Just look at Slack. Before them, there were tens of startups worked on chat/collaboration apps for years, most of them failing. They entered the market when there were already established competitors (Hipchat, Flowdock, Campfire), and yet they took the market by storm, and raised $120m, with a valuation of $1.12b.
As always, your success depends on lots of different things, and having competitors is rarely one of them.
On the contrary, it helps you to prove there is market for the idea.
And, as entering a market with existing competitors is pretty common scenario, you can find lots of great advice about what you can do to gain upper hand.
Some things to consider: targeting different markets/difference in execution/providing greater value/having stronger partnerships...