I think you're being a bit optimistic that "most?" people are on the same page and aware of media manipulation, hegemony, etc. Just because this kind of knowle

I think you're being a bit optimistic that "most?" people are on the same page and aware of media manipulation, hegemony, etc. Just because this kind of knowledge is passé to you doesn't make it passé for someone thinking about it for the first time, be they 15 or 40. I agree that the more crucial questions are around what we (can? should?) do about it, but those questions are far more difficult to actually answer. In the meantime, I think work like Curtis' is helpful in inspiring people to at least begin to construct a framework with which to approach these big questions.