Technical measures to prevent account theft are always welcomed but they stop there; at prevention. As most of us know through experience though, poop happens.

Technical measures to prevent account theft are always welcomed but they stop there; at prevention. As most of us know through experience though, poop happens. In our era, for many people an account at an online social network is part of their identity. Losing it can be devastating. An account at Google is even more; it is one's documents, emails, contacts, calendar, photos, various data and digital purchases. So it is very important that there is support when you need it. Is it really so costly? I don't know. How many cases of account theft are there every day if the technical (prevention) measures are good? Maybe affected users are willing to cover some of them?