"A few years later, Crowley got a call from the U.K. Prime Minister's office. It was early 2010, and London had found out they'd be hosting the 2012 Olympics. T

"A few years later, Crowley got a call from the U.K. Prime Minister's office. It was early 2010, and London had found out they'd be hosting the 2012 Olympics. They decided to hold it in the O2 Arena in Shoreditch, an area that happened to have a tech coworking space and the beginnings of a community. They'd just started hosting nightly events but hadn't jumped on the hashtag train, though they knew that branding was needed. The Prime Minister created a task force, and they looked around the world to see which startup scenes were catching fire. That’s when they noticed Silicon Beach." This is a total load of utter shite.