I am iterating the whole thing as you say and one benefit of me doing the graphics also is that I can redo it quickly without cost or complications. And I did i

I am iterating the whole thing as you say and one benefit of me doing the graphics also is that I can redo it quickly without cost or complications. And I did it several times already, mostly trying to get the message across better. No, S-A is not aimed specifically at SEO. As it says it's for webmasters and by that it's more general. I am aware that this is sort of a bad point because it doesn't specialize in anything, it doesn't focus on any hot topic, as SEO is for example. I offers more than it can be seen from those two screen shots. It doesn't go into extreme depths, it is focused at helping webmasters with A LOT, for example at least 30 websites. If you add just one website in, the info you get is probably not that valuable. I will be very happy to hear any feedback from your SEO brother :)