I think as long as they stick to major markets where they already have some pull, they'll be ok. At the same time, Playboy Inc. makes waaay more money from lic

I think as long as they stick to major markets where they already have some pull, they'll be ok. At the same time, Playboy Inc. makes waaay more money from licensing its brand than it does off the actual content it produces...so maybe extending the NYTimes brand is a good idea in general. I want some NYTimes socks.