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It certainly does make sense, the NYT does have the branding and clout to pull this off. Offering local editions does remove some of the fat in the newspaper bu
by christonog 17y ago
It certainly does make sense, the NYT does have the branding and clout to pull this off. Offering local editions does remove some of the fat in the newspaper business, but isn't there a risk of "the wal-mart effect," especially if the NYT moves into less populated regions?
- brandnewlow 17y agoI think as long as they stick to major markets where they already have some pull, they'll be ok. At the same time, Playboy Inc. makes waaay more money from licensing its brand than it does off the actual content it produces...so maybe extending the NYTimes brand is a good idea in general. I want some NYTimes socks.