Good for him. At first my reaction was "meh", but I think this is a net win for gays and Apple. Homophobes probably weren't buying many Apple products to begin

Good for him. At first my reaction was "meh", but I think this is a net win for gays and Apple. Homophobes probably weren't buying many Apple products to begin with, and potential/reasonable homophobes now see another successful leader who just so happens to be gay. The message to those people is pretty clear: better not mistreat people because of their sexual preference; not only will you look like an ass, but you run the risk of pissing off the person who might be signing your paycheck one day. Not to mention designing some cool piece of tech that you brag about owning.