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I'd modify that by saying; if you really know how to run a mail server go for it, but if you don't then leave it to someone who does know. Same goes for just ab

I'd modify that by saying; if you really know how to run a mail server go for it, but if you don't then leave it to someone who does know. Same goes for just about every other service your start up relies on; accounting, legal, etc. Cost benefit analysis (even a brief one) will always help, even if you get the answer wrong. It's just a part of planning; your plans don't always work, but if you don't plan then you'll never know if you succeeded or not (or why) until it's too late.

netcan 12y ago
To ad a couple more cents to the pile: email is serious business, get serious about it. That doesn't mean spend a lot of time. Use services. But, be serious about it. Figure out if you're sending the right mail at the right time. Cut out unnecessary emails and unnecessary junk in the emails. Make sure they get delivered and read. Any service from a dating site to an app for accountants a wholesaler of underpants needs emails and how well you use them is important. You can be minimalist. Analytical. Formal, casual.. There are as many approaches to this as there are to anything else. Just don't take it lightly. Get good at email. Just because it's simple doesn't mean it's not important.