And make the "Apple" brand away from PRISM, NSA and others not to mention that they want to keep the "cool" and "open" words attached to the "Apple" brand as we

And make the "Apple" brand away from PRISM, NSA and others not to mention that they want to keep the "cool" and "open" words attached to the "Apple" brand as well. Of course with all due respect to Tim Cook which opened for the first time and will probably inspire other people. But to me everything is connected. EDIT: For those who downvoted please explain what's wrong in this comment.