This is a common misconception of translation: the idea that you just need to "flip" words from language A to language B and you're done. This is quite naïve. I

This is a common misconception of translation: the idea that you just need to "flip" words from language A to language B and you're done. This is quite naïve. In professional translation circles we talk about transcreation and localization. When you need to sell an English speaking book in a different country, you can't just convert the books' text strings from language A to language B. You need to RECREATE the book in the second language. There is one rule in quality publishing: the reader SHOULDN'T feel that what he/she is reading is a translation. The reading must feel natural. IT prose, on the other hand, is comparatively poor and is indeed subject to automation. It's a matter of quality. If you just want to "feel" that you are already "present" in the global market just because you did a cheap text conversion, a couple of dollars will do the job. If you really want to CREATE a product with different, same-quality versions for several cultures/languages/markets, you definitely need better informed strategy.