Ara is doomed to failure. Normal phones are designed with one concept in mind, an overall integrated product. In the case of Ara there are loads of inefficienci

Ara is doomed to failure. Normal phones are designed with one concept in mind, an overall integrated product. In the case of Ara there are loads of inefficiencies and wasted spaces. A normal phone has one big battery cell and a case that protect it. For Ara if you want to add two battery units they are smaller in total than one big one because of the doubling up of matter needed for structural integrity. There are enough manufacturers in the industry to cater for individual preferences but thinking that one adaptable phone design is the best way to cater for everyone is misguided. People generally don't even upgrade the CPU in their desktop machine, the thought that they are going to do so in their smartphone is idiotic.