Salary range & company is stupid games. Sometimes this is recruiters trying to maintain power. More often it's hiring managers being poor communicators. A lot

Salary range & company is stupid games. Sometimes this is recruiters trying to maintain power. More often it's hiring managers being poor communicators. A lot of people have similar problems with simple marketing communication, like an elevator pitch, ad headline or a CV. Vague generalities feel like they capture more and they don't want to limit themselves. An SMS gateway that also does email brands itself Total Digital Communications Solution. Nice and broad. People who need a way of sending text messages do not look at that and go, I have a digital communications problem that needs solving. "What are they looking for?" is a harder problem. This one is hard to know so inherently hard to explain. I always feel that describing it in terms of "skills and experience" is the problem. Wouldn't it be better just to say what they will be doing. You will need to be the primary person maintaining and adding features to software written in PHP & C++ over the last 8 years. You will be assisted by a tenured intern and a graphic designer. We have a long wishlist of features and no documentation. Our finances thus far consist of three bank accounts, six credit cards, a shoebox full of receipts and an audit conducted by the Republic Of Dagestan Tax Authority. We are a 2 year old startup experiencing hockey puck growth. We've added up all the money investors gave us and the money that came through stripe. We then subtracted the money in our account and came up with an estimate of the content of the shoebox. Your first task will be to open said shoebox and make sure that its content is similar to the product of the above arithmetic.