I think there is a major disconnect for you as an English speaker. Try picturing the situation in reverse - you go to the app store, search for "music making ap

I think there is a major disconnect for you as an English speaker. Try picturing the situation in reverse - you go to the app store, search for "music making app" and click on result after result only to see a bunch of Chinese characters, or words that make no sense because they weren't translated by a human. I guarantee you will feel spammed, rather than: These words are not relevant to my "core experience"! I'll just deduce that "Toys" actually means "Play"! Case in point: I am that "russian person". When I search in Russian, I am doing it because I want to get russian apps - that is, fully localized apps whose UI is natively Russian. I positively hate it that the app store is full of apps that were "search optimized" like you suggest.