I think many people who have been seriously involved in medicine will tell you that there's many low hanging fruit in medicine that are being missed because mis

I think many people who have been seriously involved in medicine will tell you that there's many low hanging fruit in medicine that are being missed because misaligned incentive structures in the health care sector- This project sounds like a possible example of this. We can only hope that a few well-capitalized companies like Google can have the vision to see these low hanging fruit, and will be able to bear the near-term risks and costs and take some difficult steps to reap some significant profits over a longer term.