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Wonder whether there are any cases where it actually DOES make sense to drop an existing site and move to app only? Guess lots of examples of companies launchin
by pulkitpulkit 12y ago
Wonder whether there are any cases where it actually DOES make sense to drop an existing site and move to app only? Guess lots of examples of companies launching mobile-first or mobile-only solutions (e.g. Sprig) but any examples of companies making a clear switch away from web?
- oldmanpants 12y agoIn my opinion, there wouldn't be a good reason. Maybe I can find your app directly in the app store, but what the 'Web provides is a human readable (and rememberable) address. Without it, you would need to search the app store or web search for [specific product/app name] (this assumes I learn about your product elsewhere and know that the app exists and how to get it). I myself want to know as much as I can about an app before I download it, so would always check a website. I dislike ending up on a splash page with nothing but a screenshot of the app and a link to the app store. So I don't feel that any app for any device (or any product that you are trying to sell for that matter) would not benefit from an informative, accessible web presence. After all, I need to be sold on the idea of downloading the app. I confess I do prefer web over native app in most cases as a personal preference. It is an interesting question, and the one my mind immediately went to upon seeing this. Because, yeah, I'm not seeing how this is a good idea for Taco Bell or anyone really. I will keep thinking about it and would be interested if anyone thinks otherwise.
- pulkitpulkit 12y agoI guess the web could still provide information without functionality -- not too dissimilar to what the taco bell page is doing..?