This is a very fine line to walk, but I hope they manage to walk it successfully. The product is the pay option. Ads are a way to get a discount. Up to the cust

This is a very fine line to walk, but I hope they manage to walk it successfully. The product is the pay option. Ads are a way to get a discount. Up to the customer if he wants to go through the trouble of watching ads. A form of price segmentation, and easily confused with a racket.