One of the coauthors here. 1/4 was actually a conservative number compared to what was found by the NYTimes paywall study. Unfortunately, we do not have more co

One of the coauthors here. 1/4 was actually a conservative number compared to what was found by the NYTimes paywall study. Unfortunately, we do not have more comprehensive studies to cite for a more generalizable number. Note however that the price one needs to pay according to our analysis is much lower than NYTimes (~ 2 dollars per month) and an average user would need only 2-3 such subscriptions.