This article presents several provocative ideas. Changing the "culture" of research to encourage replication of findings, increase applicability of outcomes an

This article presents several provocative ideas. Changing the "culture" of research to encourage replication of findings, increase applicability of outcomes and reduce the corrosive effects of publication as competitive currency has been discussed quite a bit, though little seems to have come of it. Especially interesting are the authors' ideas about the "reward system" in the current research world. If "value positions" like academic rank become irrelevant or even reduce reward, benefits would flow to research with greater scientific merit. Effective science is much more a shared or collaborative effort than about proving who got there first. Too often authors stretch to make findings amount to an overarching explanation of the phenomena. Scientific quality would probably be improved just by scaling back conclusions and letting the data speak for itself.