Like patio said, don't compete on price. Later you will find out your product is worth what your competitor is charging and you'll feel bad about it. Most impor

Like patio said, don't compete on price. Later you will find out your product is worth what your competitor is charging and you'll feel bad about it. Most importantly, your competitor might have many employees, but be sure that the team working on that specific product is small. This is exactly the mentality that Steve Wozniak had when Apple first started.