From my developer point of view, it is mostly distribution. It is not necessarily non-native or native but whatever it takes to make updates, on-boarding, and

From my developer point of view, it is mostly distribution. It is not necessarily non-native or native but whatever it takes to make updates, on-boarding, and selling/free trails easier would attract developers and perhaps going to save them time and energy so they can focus more on building. I think thus the end users might expect higher quality works from non-native apps. But the platform web apps is building on is still lacking in terms of the "app box" metaphor as well as access to local file systems, gpu and guranteed amount of memory etc, which makes web-wrapped apps (like Slack, hipchat? dunno) appealing.